1. Introduction

Southampton Taxis ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our taxi services, website, or mobile applications.

By using our services, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described, you should not use our services.

2. Information We Collect

We may collect the following types of information:

Personal Information

• Full name and contact details (phone number, email address)
• Pickup and destination addresses
• Payment information (credit/debit card details)
• Account credentials for our app or website

Technical Information

• IP address and device information
• Browser type and version
• Pages visited on our website and app usage statistics
• Location data (with your permission)

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Legal Basis
To provide and maintain our taxi services	Performance of contract
To process your payments	Performance of contract
To communicate with you about your bookings	Legitimate interests
To improve our services and customer experience	Legitimate interests
To send promotional offers (with consent)	Consent
To comply with legal obligations	Legal obligation

4. Data Sharing and Disclosure

We may share your information with:

• Our drivers: Necessary information to complete your journey
• Payment processors: To handle financial transactions securely
• Service providers: Companies that help us operate our business
• Legal authorities: When required by law or to protect our rights

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Booking records: 2 years for accounting purposes
• User accounts: Until you request deletion
• Payment information: Only until transaction is complete
• Customer service communications: 3 years

6. Your Data Protection Rights

Under GDPR, you have the following rights:

• Right to access: You can request copies of your personal data
• Right to rectification: You can request correction of inaccurate data
• Right to erasure: You can request deletion of your personal data
• Right to restrict processing: You can request limitation of how we use your data
• Right to data portability: You can request transfer of your data to another organization
• Right to object: You can object to our processing of your personal data

To exercise any of these rights, please contact us using the details provided below.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and hold certain information.

• Essential cookies: Necessary for the operation of our website
• Analytics cookies: Help us understand how visitors interact with our website
• Preference cookies: Remember your preferences and settings
• Advertising cookies: Used to deliver relevant advertisements

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

• SSL encryption for data transmission
• Secure servers with restricted access
• Regular security assessments and updates
• Employee training on data protection

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.